AirNLP Brand Guidelines

A starter pack of AirNLP and HOWI marks for press and partners — SVG and PNG, ready to use under the guidelines on this page. These are placeholder exports; the AirNLP symbol isn't included yet since that artwork is still in development.

• AirNLP wordmark, gradient — SVGDownload
• AirNLP wordmark, gradient — PNGDownload
• AirNLP wordmark, black — SVGDownload
• AirNLP wordmark, black — PNGDownload
• HOWI swirl — SVGDownload
• HOWI swirl — PNGDownload

The AirNLP wordmark is the primary expression of our visual identity. Designed with clean proportions and balanced geometry, it's intended to feel timeless, confident, and understated — rather than demanding attention, it communicates quiet confidence through simplicity.

The proportions, spacing, and letterforms are fixed and should always appear exactly as provided.

The AirNLP symbol represents intelligence in motion. Its continuous geometry reflects the flow of ideas, information, and autonomous systems — every curve contributes to a sense of movement, precision, and connection while remaining simple enough to feel timeless.

The symbol may be used independently where AirNLP is already recognizable, or alongside the wordmark when additional clarity is needed. Always provide generous clear space around it.

The HOWI swirl is the visual identity of HOWI. Inspired by conversation, movement, and hospitality, it represents the continuous exchange between people, places, and artificial intelligence. While it shares the AirNLP design philosophy, it remains a distinct product identity.

The swirl should only be used in connection with HOWI, and should never replace the AirNLP symbol.

Our marks should only be used when directly referring to AirNLP, its products, or official partnerships.

The AirNLP color system is intentionally restrained. White space is one of our most important design elements — color is used sparingly to establish hierarchy, communicate interaction, and create focus, not decoration.

Our palette combines clean neutrals with carefully selected blue and violet accents that reflect intelligence, clarity, and optimism. Interfaces should feel calm rather than busy.

Typography is fundamental to the AirNLP identity. We favor modern, geometric sans-serif typefaces — Inter, in practice — with balanced proportions, generous spacing, and exceptional readability across every device.

Headlines should feel confident without being aggressive. Body text should feel effortless to read. Typography always supports the content — it never competes with it.

Labels and section headings are always sentence case — we don't use uppercase, letter-spaced styling anywhere on the site or in the product.

Photography should document the process of building. Rather than relying on generic corporate imagery, we prefer authentic moments that capture products, prototypes, environments, and the people creating them.

Whenever possible, photography should feature real AirNLP spaces, products, and experiences. Authenticity always outweighs perfection.

Illustration helps communicate ideas that photography cannot. Our illustration style favors minimal forms, soft gradients, architectural compositions, spatial interfaces, and subtle dimensionality.

Illustrations should simplify complex ideas while maintaining a premium aesthetic — avoid overly decorative or cartoon-inspired styles.

Motion should feel intentional. Every animation should communicate continuity, depth, or interaction — transitions stay smooth, restrained, and purposeful.

Movement should enhance the experience, not distract from it.

AirNLP communicates with confidence, curiosity, and clarity. We avoid unnecessary jargon, exaggerated marketing language, and empty superlatives.

Our writing should feel:

• Clear
• Intelligent
• Approachable
• Honest
• Optimistic

We explain advanced technology in language people can understand.

Everything we build is guided by a consistent set of principles.

• Clarity over complexity. The best interfaces require the least explanation.
• Intelligence without intimidation. Powerful technology should feel approachable.
• Purposeful motion. Animation should communicate — not decorate.
• Human-centered by default. Technology should adapt to people, not the other way around.
• Every detail matters. Thoughtful craftsmanship creates lasting experiences.

The Field Lab is where AirNLP comes to life. Located at The Silver Beach Inn in St. Joseph, Michigan, it serves as our workshop, creative studio, and innovation space — where products are designed, interfaces are refined, hardware is tested, prototypes are assembled, and ideas evolve into real software.

The Field Lab reflects our belief that great products are built through experimentation, iteration, and real-world experience. It's both a physical workspace and a symbol of how we build.

When displaying AirNLP alongside partner brands, maintain generous spacing and clear visual hierarchy. Each identity should retain its integrity without competing for attention.

Never modify partner logos or AirNLP marks. Co-branded materials should accurately represent the relationship between organizations.

When referring to AirNLP in editorial or press materials, describe the company as:

"AirNLP is an artificial intelligence research and product company building intelligent software that helps people work, create, and communicate more naturally."

Avoid describing AirNLP solely as a chatbot, automation platform, or language model company.

The AirNLP name, logos, symbols, illustrations, icons, and other brand assets ("Marks") are the exclusive property of AirNLP. Permission to use our Marks is granted only when doing so in accordance with these guidelines.

You may not:

• Modify our Marks.
• Register confusingly similar names or logos.
• Imply endorsement or sponsorship without permission.
• Use our Marks in misleading or deceptive ways.
• Incorporate our Marks into another company's identity.

AirNLP reserves the right to update these guidelines and request changes to any use that conflicts with our brand standards.

For brand inquiries, partnership requests, media questions, or permission to use AirNLP assets, please contact the AirNLP team. Additional contact information will be published as AirNLP continues to grow.